Portfolio

51st State

March 2011

The 51st State food truck serves classic American dishes found from around the country. Their rotational menu can feature something originating from Georgia all the way to a famous dish from Hawaii. This redesign captures the warmth and excitement of tasting food from all around the country, without having to actually do the traveling. As a food truck, their new identity needed to be a lot more vibrant than their current design so that their truck stands out from the rest.

Project Components

  • Campaign
  • Rebranding
  • Print Design
  • Packaging
  • Social Media
  • Web Design
  • Mobile Design

Tools + Media Used

Photoshop, Illustrator, InDesign, AfterEffects, Logic Pro

Roles + Responsibilities

Art Direction, Marketing Concept, Design + Illustration, Prototyping, Merchandising, Social Media Marketing

  • First Place

    Process Journals—Academy of Art University 2011 Spring Show

  • Third Place

    Print + Typography—Academy of Art University 2011 Spring Show