Portfolio

Pantone

May 2009

This Pantone ad campaign comprises three posters, three shelter ads, a mailer, a magazine ad, and a website design. When I thought of Pantone's tagline—The color of ideas—the accompanying question in my head was: Where will your ideas take you? Using that question, I created a subway map made up of the different sets of Pantone colors: Geo™System, warm solid colors, and cool solid colors. The mailer was inspired by the folded paper subway maps.

Project Components

  • Campaign
  • Print Design
  • Packaging

Tools + Media Used

Illustrator, InDesign

Roles + Responsibilities

Art Direction, Design + Illustration

  • On Display

    Print + Typography—Academy of Art University 2010 Spring Show